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 Using an online strategy anchored by rich web content and eCommunications, Knox Creative helped Friends of Kansas City Museum grow its membership and subscriber/prospect base from 130 to 2495 in just 18 months – while the Museum was closed for restoration. Content drives technology Our core competencies revolve around message development and technology. We develop web content, web sites, eCommunications programs and online marketing programs. We also develop communications for traditional media and help our clients integrate their marketing more efficiently. Our approach is different - we plan content before we plan communications paths, because we believe the message and its audience should drive the choice of communications. As relationship marketing gets more sophisticated, content maintains its importance and technology plays a bigger role in the effectiveness and economy of relationship communications and marketing. Web and email communications should be a key consideration of any marketing communications effort because of their sheer power and economy. Our understanding of electronic communications and technology for marketing performance is a key reason clients choose us to plan and integrate their marketing communications. Libby Knox is a frequent speaker and expert on electronic marketing communications for nonprofit and philanthropic groups. Inquire about speaking engagements here. |
