It’s still a one-to-one world
No matter how sophisticated your marketing program, or how elaborate your segmentation, the holy grail of consumer marketing is still this: Say the right thing to the right person at the right time. Now you can reach them more economically through digital means, but there’s still a very important place for direct mail, broadcast, transit and other media. More on that later.
Focus on Data drivers
There is so much data available you can literally trigger your marketing programs with it. We work with small organizations to harness it affordably. We work with large organizations to test messages, media and offers. We’ll show you how to sift through the sea of data to find the pearls about your customer motivations, then lure them with your strongest messages.
We’ll help you drive demand for your products & services. And lower your cost of acquisition.
Our marketing strategies, content and execution have successfully driven demand for products in the food, health care, financial services, consumer products, retail and tech sectors. We insist on marketing to the interested, so we put more thought into what motivates and drives qualified prospects, customers’ and clients’ interest. We have the resources at hand to help you initiate micro-targeted programs or large-scale campaigns. Our specialties are content and digital media strategies that enable your brand to have loyal relationships with individual consumers, driving incremental sales volume and long-term value.