Nonprofit & Public Policy Success Stories
For decades, we've been helping nonprofit organizations, foundations and associations grow their organizations -- and thereby their impact -- by integrating powerful messaging appeals across multiple channels. We'll help you do the same, and prove your good stewardship of precious donors' funds by getting the most bang for your marketing buck.
Combining direct mail with Digital Targeting
Donor acquisition is a big challenge, especially for nonprofits competing against thousands of competitors during the holiday giving season. It's one of the toughest prospecting activities in any industry. But we're seeing stellar results with our integrated strategies to attract and engage prospective donors.
One client saw a 23% lift in average gift amount when their direct mail was combined with digital targeting. The combination of direct mail and digital display, when executed well, made a huge difference. In this campaign, prospects that saw the digital ads donated at a consistently higher rate than those that received direct mail only. The total revenue for the geographically targeted direct mail + digital campaign rose by 58%!
Learn how your organization can learn to love prospecting again -- contact us today!
Sustained communication drives capital campaign results
Multi-million-dollar capital campaigns seem like marathons, even if they're wildly successful in a short timeframe. They require the epitome of effective, sustained communications, combined with powerful strategies to leverage major gifts, matching gifts, planned gifts and a legion of individual supporting gifts.
Such was the case with a recent $5.5 million campaign for a faith-based organization. We designed a development and communications strategy that powered us to our goal within 5 months! At the core of the strategy was a multi-channel communications campaign that brought the organization into the digital age and created a cost-effective infrastructure for their ongoing fundraising and communications efforts.
We engaged our donors and prospects with email and event communications, netting an average email open rate of 45% and an average click-through rate of 35% throughout the campaign. Our powerful messaging engaged dormant donors and acquired new ones with relevant, engaging emails, web content and supporting social media content. Learn how to accelerate your next campaign or fund drive our stellar strategies and clear communications.
acquiring new donors–
The thrill of the chase
Every nonprofit is challenged with replenishing lost donors or reactivating dormant ones. We'll routinely analyze data and psychographics of your donor base to identify the best potential prospects for you to engage. Once we help construct target audiences, we develop carefully segmented messaging to appeal to prospective donors' emotions and philanthropic interests. The same is true for our policy and advocacy work.
In a recent prospecting/acquisition campaign, we were tasked with engaging and converting new donors online, as the client sought to reduce direct mail and postage costs. We successfully reached qualified prospects on digital devices in their homes with compelling messages designed to drive them to a custom landing page. We met -- and exceeded - key performance metrics, doubling the client's digital click-through rates and driving the highest one-month traffic to their website. Most importantly, our digital ads lifted average gift amounts to $142.